[Editorial] Setting a brand new normal for smartphones in our altering world


By Dr. TM Roh, President and Head of MX Enterprise

After I go searching me, I ponder how a lot innovation exists in our world at present. Nonetheless, what I’m most enthusiastic about is the event of the smartphone. This single system gave method to new digital industries – for distant work, education, leisure and health – and the power to seize, discover and talk with anybody, anyplace with the contact of a finger.

Smartphones are the portal to infinite progress. And at Samsung, we by no means took it calmly.

It isn’t sufficient for cell innovation to only sustain with the world. We now have to go one step additional, so our know-how can assist change the way in which we expertise every little thing round us and make our lives simpler. For this reason we always push ourselves to interrupt the principles of what a smartphone can do.

Breaking the Guidelines to Begin the Subsequent Chapter in Smartphone Historical past

In 2011, the Galaxy Observe mixed the comfort and portability of a smartphone with the vast display screen and notepad-like performance of a pill. Some emphasised a 5.3-inch show – thought of too massive again then – however the Observe made a legacy the place a bigger show is now normal. The S Pen additionally shocked everybody. It empowered folks to bridge creativity with productiveness – they may rapidly jot down their ideas and concepts in Samsung Notes every time inspiration struck.

In 2019, we dared to redefine the smartphone as soon as once more. We launched our Galaxy Z Fold collection and introduced a totally new kind issue to the cell trade. Our innovative foldable design modified the way in which folks use their telephones. With Flex Mode, video calls are hands-free and straightforward. And multitasking with a number of home windows can be a breeze, as your telephone shrinks to the dimensions of a pill within the blink of an eye fixed. And as soon as once more, the trade took discover, with many cell firms now following in our footsteps to make foldables the subsequent large factor.

Innovating by listening and paying attention to shoppers

In a sea of ​​smartphone similarities and iterative updates, our ambition stays steadfast: to detect the indicators which are driving change – by listening to your suggestions – and proceed to ship the cell experiences all of us have to develop. empower for.

We all know a lot of you had been shocked when Samsung did not launch a brand new Galaxy Observe final yr. You will love the unparalleled creativity and effectivity of the Galaxy Observe collection, which enabled you to modify from gaming nirvana to high-octane productiveness right away. You made enjoyable of the dwell S Pen, which many say rivals ink on paper. And we’ve not forgotten concerning the experiences you like.

Catalyzing the Galaxy’s Subsequent Evolution

For years, Samsung has turned skeptics who used to assume our concepts had been unattainable. Whether or not it was an enormous display screen, a stylus that nobody knew they wanted or a pro-grade digicam that would actually convey cell pictures out of the darkish.

With each new growth of Samsung Galaxy gadgets, we’ve launched options that redefine your entire cell class. And we’re about to rewrite the principles of the trade as soon as once more.
At Unpacked in February 2022, we’ll introduce you to probably the most outstanding S collection gadgets we have made. The subsequent era of Galaxy S is bringing the perfect of our Samsung Galaxy experiences collectively into one nice system.

With this, you’ll personal the night time – Taking the perfect and brightest photos and movies you’ve got ever captured with a telephone. You too dominate the day With energy, velocity and tools that may’t be discovered anyplace else. Get pleasure from cutting-edge improvements made doable due to you Good Galaxy Expertise to this point. feeling good about being part of all most sturdy Galaxy ecosystem. And, sure, you will be serving to Samsung Rewrite the way forward for smartphones.

Prepare for the last word extremely expertise.



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