Normal insurer ICICI Lombard has appointed Sheena Kapoor as its new Head – Advertising, Company Communications and CSR.
On this function, Kapoor will deal with creating and strengthening company promoting and branding, customer-oriented consciousness methods throughout all firm product traces and geographies.
It is going to additional the corporate’s efforts with an enterprise-wide focus, which is able to assist in enhancing the general model place of the corporate amongst different gamers. Kapoor has over twenty years of expertise within the area of Advertising and Company Communication.
Kapoor joined ICICI Lombard from Edelweiss Monetary Companies, the place she was Head – Company Advertising, Head Technique and Company Branding on the Group and later Head Advertising and PR for Edelweiss Wealth Administration.
He has labored with The Occasions of India Group as Head of Innovation for 11 years and beforehand as Head of Advertising for his or her Actual Property and Monetary Companies divisions.
Jerry Jose, Head – Human Sources, ICICI Lombard Normal Insurance coverage stated, “We’re delighted to welcome Sheena to the ICICI Lombard household. His expertise will likely be instrumental in combining buyer perception, analytics and innovation to develop sharper branding and communication, making him the proper match to take model consciousness to the following degree. ,
Kapoor stated, “With wider remittances than ever earlier than, the business at present must develop a deeper relationship with the brand new age prospects. I’m thrilled to simply accept this new function and stay up for being a part of a model whose ethos makes insurance coverage handy, clear and simply accessible to its prospects. ,