ICICI Lombard launches ‘Befit Cowl’ digital marketing campaign


ICICI LombardMain personal insurance coverage firm, has launched a digital marketing campaign #UnbelievablebutTrue to advertise BeFit – a rider coverage that gives cashless OPD and physiotherapy, digital consultations on web site via our signature IL TakeCareApp and together with different well being indemnities and likewise covers teleconsultation classes. the product.

The marketing campaign will cowl digital advertising movies, digital and social media platforms in its ambit. To refute the concept insurance coverage is barely helpful in case you or a member of the family is hospitalized, or that insurance coverage solely covers main well being bills, movies and creatives spotlight the myriad advantages of BeFit. Together with digital medical session, pharmacy bills, physiotherapy. classes, scientific providers, and even well being and preventive care.

Sheena Kapoor, Head – Advertising, Company Communication and CSR, ICICI Lombardmentioned, “Buyer centricity is the core of all actions at ICICI Lombard, and it’s this ethos that we search to echo via our new digital marketing campaign that includes Befitcover with cashless OPD advantages. The movies are quirky, humorous and efficiently emphasize the #UnbelievablebutTrue side of the duvet.”

Learn additionally: ICICI Lombard launches video calling facility for medical insurance prospects

The movies, which have been launched throughout all our social media platforms, depict slice of life conditions and the way the protagonists uncover the unbelievable vary of advantages and protection that include ICICI Lombard Profit’s cashless service, which is the #UnbelievablebutTrue ingredient. convey to life.

Talking in regards to the marketing campaign conceptualized by Ogilvy India, Talha Bin Mohsin and Mahesh Parab Government Inventive Administrators Stated, “It’s unparalleled for an insurance coverage supplier to go right down to the fundamentals of healthcare and supply such complete healthcare. Once we add the cashless side to it, it makes the providing much more laudable. Undoubtedly, The marketing campaign would wish to convey the grandeur of what the Befit cowl has to supply. We knew the reactions it might get from the Indian public have been going to be large. And with that, we wanted to attract inspiration for our #UnbelievablebutTrue marketing campaign. There isn’t a have to look very far.

The COVID-19 pandemic has modified individuals’s perceptions in regards to the normal medical infrastructure and well being care procedures. On-line physician consultations up 30% in India[1], in response to a report. Nevertheless, most insurance policy proceed to concentrate on inpatient prices, utterly ignoring the truth that most medical bills are outpatient, comparable to pharmacy payments, scientific consultations, and scientific heart visits. Within the midst of the pandemic, and past, outpatient healthcare is being handled and delivered otherwise. To maintain tempo with this new regular, the BeFit cowl is designed to satisfy the ever-changing wants of the purchasers and is totally cashless.

ICICI LombardLtd., amongst different corporations, gives full well being options to its valued customers via its insurance coverage merchandise. As glorious well being and immunity takes heart stage, this one-of-a-kind resolution will come in useful and grow to be extra related than ever. The #UnbelievablebutTrue marketing campaign shall be broadcast on web, social media platforms in addition to radio channels.

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