Samsung Electronics unveils ‘Collectively for Tomorrow’ imaginative and prescient at CES 2022 – Samsung Newsroom Canada


The corporate highlighted its plans to construct a extra sustainable, personalized, and linked future with merchandise and initiatives that reduce environmental impression, meet the existence of customers, and make good house experiences actually seamless. Huh.

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Samsung Electronics Co., Ltd. at this time unveiled its imaginative and prescient for the longer term, “Collectively for Tomorrow,” throughout a pre-show keynote occasion at CES 2022. keynote speaker Jong-hee (JH) Han, Vice Chairman, CEO and Head of the DeX (Gadget Expertise) Division at Samsunghighlighted the corporate’s efforts to usher in a brand new period of togetherness, with customizable experiences that replicate the evolving existence of shoppers and improvements that mark progress for each society and the planet.

The corporate’s “Collectively for Tomorrow” imaginative and prescient is one which empowers everybody to drive constructive change and fosters collaborations that clear up a number of the planet’s most urgent challenges. The keynote describes how Samsung plans to make its imaginative and prescient a actuality by introducing sustainability initiatives, purposeful partnerships, and a variety of customizable and linked applied sciences.

“I am excited so that you can be a part of our imaginative and prescient of how innovation can drive constructive change, [and] Be a part of us and work collectively for tomorrow,” Han mentioned. “These developments will make sustainability part of your product expertise, enabling you to reside a extra sustainable life.”

constructing a sustainable future

At its core, Samsung’s imaginative and prescient for the longer term is constructed on what the corporate calls “on a regular basis sustainability.” It is a idea that drives Samsung to place consistency on the middle of the whole lot it does. The corporate is realizing its imaginative and prescient by adopting new, low-impact product manufacturing practices, footprint-reducing packaging and a extra sustainable buyer expertise, and disposing of merchandise responsibly on the finish of their life cycle.

Samsung’s efforts to cut back carbon emissions all through the manufacturing cycle have additionally been acknowledged by the Carbon Belief, the world’s main authority on carbon footprint. Final 12 months, the corporate’s Carbon Belief-certified reminiscence chips helped scale back carbon emissions by about 700,000 tons.

Samsung’s efforts on this space prolong far past semiconductors and embody increasing the usage of recycled supplies. To introduce on a regular basis sustainability to extra merchandise, Samsung’s visible show enterprise plans to make use of 30 instances extra recycled plastic than in 2021. The corporate additionally revealed plans to increase its use of recycled supplies to incorporate all cellular merchandise and residential home equipment over the following three years.

In 2021, all Samsung TV containers included recycled supplies. For this 12 months, the corporate revealed that will probably be increasing the usage of recycled supplies to incorporate the interior packaging of the containers as properly. Now, recycled supplies will probably be integrated into Styrofoam, field holders and plastic luggage. The corporate additionally introduced the worldwide growth of its award profitable eco-packaging program, The growth of this system, which turns cardboard containers into cat homes, facet tables and different helpful furnishings objects, will embody packaging for house home equipment similar to vacuum cleaners, microwave ovens and extra.

Samsung can also be constructing consistency in the best way clients expertise its merchandise. Such experiences will probably be integral to empowering folks to cut back their carbon footprint and make constructive modifications for a greater tomorrow. For instance, the corporate launched notable enhancements to the SolarCell distant, the primary of its sort, that may assist get rid of battery waste with a built-in photo voltaic panel that may be charged each through the day and at night time.

Superior SolarCell Distant will get energy from radio frequencies to units like Wi-Fi routers[1], “What’s extra, will probably be integrated into extra Samsung merchandise – similar to new Samsung TVs and residential home equipment – with the objective of eliminating the equal of greater than 200 million batteries from landfills.[2], If you line them up, it is the space from right here, to Las Vegas, Korea,” Han mentioned.

As well as, by 2025, Samsung plans to have all of its TV and cellphone chargers working at virtually zero standby energy, in order that the merchandise eat virtually no vitality when not in use.

E-waste is one other main problem for the electronics trade, which is why Samsung has collected greater than 5 million tons of e-waste since 2009. For cellular merchandise, final 12 months, Samsung launched Galaxy for the Planet, a sustainability platform constructed world wide. To result in concrete local weather motion and scale back the environmental footprint of kit all through its lifecycle.

“These are essential steps,” Han mentioned, “however we can not obtain our targets alone. We imagine that open innovation and collaboration is the important thing to combating local weather change and defending our surroundings.” With this in thoughts, Samsung introduced that its environmentally acutely aware applied sciences, similar to SolarCell Distant, will probably be made open supply, in order that others can use them for his or her new units.

Samsung’s choice to make such applied sciences overtly obtainable displays a dedication to innovation – and to on a regular basis sustainability – that transcends industries. The collaboration with Patagonia, which Samsung introduced on the keynote, demonstrates the kind of innovation that may end up in firms – even from utterly completely different industries – coming collectively to handle environmental points. Huh. The progressive resolution the businesses are designing will assist Samsung washing machines battle plastic air pollution by stopping microplastics from coming into waterways by means of laundry cycles.

“It is a major problem, and we won’t clear up it ourselves,” mentioned Vincent Stanley, director of philosophy at Patagonia. Appreciating the onerous work and dedication of Samsung engineers, Stanley described the working relationship as “an ideal instance of the form of collaboration wanted to show the tide of local weather change and assist restore nature to well being”. as described.

“We’re thrilled to have this collaboration, however our work will not cease right here,” Han mentioned. “We’ll proceed to discover new partnerships and collaborations aimed toward addressing the challenges dealing with our planet.”

Empowering customers with personalized experiences

Along with describing the steps it’s taking to advance on a regular basis sustainability, Samsung outlines the varied methods Samsung can advance the expertise to satisfy the various wants of customers. Understanding that every particular person is exclusive and seeks to customise their units to go well with their way of life, Samsung strives to search out methods to assist folks redefine their relationship with on a regular basis applied sciences. This people-first method to innovation is a key pillar of the corporate’s “Collectively for Tomorrow” imaginative and prescient.

The platforms and screens that Samsung unveiled on the occasion replicate the ‘Screens All over the place, Screens for All’ period that Han referred to at CES 2020. The Freestyle is a light-weight and moveable display screen that offers you a cinema-quality expertise irrespective of the place you’re. Huh. With AI-enabled sound, built-in streaming apps, and a bunch of helpful good TV accessibility options, the Freestyle will be put in nearly wherever and tasks as much as 100 inches.

The Samsung Gaming Hub, in the meantime, provides an all-in-one platform for locating and taking part in cloud and console video games, and is ready to launch on the corporate’s 2022 good TVs and screens. Lastly, The Odyssey Arc is a 55-inch, versatile and curved gaming display screen that takes customers to the following degree with a multi-view expertise permitting customers to play video games, video chat with associates and watch gaming movies on the identical time takes away.

To supply a extra tailor-made product expertise to customers’ properties, Samsung introduced the rollout of much more customization choices for its bespoke lineup of house home equipment. This contains new bespoke choices for Samsung’s Household Hub and French 3-door and 4-door fridges in addition to dishwashers, ranges and over-the-range microwaves. Samsung can also be introducing new merchandise such because the Bespoke Jet™ Vacuum and the Bespoke Washer and Dryer, increasing the lineup to each room within the house to provide customers extra methods to customise their area to go well with their type and desires .

Samsung is consistently exploring methods to make use of customization in order that customers can get probably the most out of their units. The #YouMake mission represents the end result of efforts that empower customers to decide on and customise merchandise based mostly on what issues most to them, to allow them to get pleasure from a extra personalised expertise on their units. Introduced on the keynote, this initiative expands Samsung’s bespoke imaginative and prescient past house home equipment and brings it to life within the firm’s smartphones and large-screen units.

Starting of an period of seamless connectivity

Constructing a greater future collectively for tomorrow requires customizing and constructing sustainability on the core of Samsung’s merchandise – it additionally requires seamless connectivity. In the course of the keynote, Samsung demonstrated its dedication to usher in an period of actually seamless linked experiences by highlighting its collaborations with companions in addition to its next-gen merchandise.

First unveiled at CES, the model new Samsung House Hub takes linked house experiences to the following degree with a SmartThings service that integrates with AI-connected units to simplify house administration. The Samsung House Hub combines six SmartThings providers into one handy gadget that offers customers full management over their good house and makes it straightforward to handle family chores.

To allow quite a lot of good units to work optimally with one another, Samsung introduced plans to make SmartThings Hub a built-in characteristic of its 2022 TVs, Sensible Displays and Household Hub fridges. Doing so will assist make linked life experiences extra accessible and seamless to all.

Noting the necessity to present the perfect good house expertise to customers, no matter model, Samsung additionally introduced its position as a founding member of the House Connectivity Alliance (HCA), which brings collectively varied good house equipment producers. brings collectively. The group goals to advertise better interoperability between units from all manufacturers to provide customers extra selections and to reinforce the security and safety of services and products.

“As a world alliance of good house equipment producers, HCA members share a perception that linked ecosystems and digital expertise will enable us to additional develop product experiences which can be elegant, ultra-personalized and actually good for our customers. are,” mentioned. Katherine Shin, Vice President of Buyer Expertise at Tran Applied sciences, “HCA invitations any international producers with an analogous imaginative and prescient of effectivity, interoperability and innovation to return and manufacture with us.”

Samsung’s keynote underlined the deep dedication to company social accountability that continues to characterize its method to innovation. This dedication is felt not solely within the firm’s applied sciences, but in addition in its dedication to packages that empower the following era to make the change on the earth they wish to see. By nurturing the event and ability constructing of younger folks for the workplaces of tomorrow, packages similar to clear up for tomorrow And Samsung Innovation Campus Turning goals into actions.

“At present, I’m honored to share that Samsung’s program to empower the following era has reached greater than 21 million folks since 2012,” Han mentioned. “That is the higher tomorrow all of us search: enabling folks to succeed in past their goals, a safer planet so others can expertise its wonders, [and] Innovation as a spark of change. ,

For extra info, together with photographs and movies of the merchandise Samsung is saying at CES 2022, please go to information.samsung.com/ca/ces-2022.

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[1] For radio frequency harvesting, bodily proximity of the SolarCell distant to the two.4 GHz Wi-Fi router is required.
[2] The estimate relies on the anticipated gross sales quantity and the common use interval of the associated merchandise.



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