This World Coronary heart Day, ICICI Lombard busts CPR myths with Emraan Hashmi, Advertising & Promoting Information, ET BrandEquity

nonetheless from video ICICI Lombard Normal Insurance coverage, an Indian non-public common insurance coverage firm has launched its new digital marketing campaign #LearnCPRSaveALife. The marketing campaign goals to clear misconceptions about cardiopulmonary resuscitation and lift consciousness about this key life ability. The model has roped in Bollywood actor Emraan Hashmi to assist dispel the misunderstanding … Read more

High Sportsbooks Pivot on Prop27 Promoting Technique in California

Earlier this week, the countdown to election evening dipped beneath the 50-day mark as main sports activities betting operators proceed to intently monitor voting knowledge on California’s Proposition 27. As a Los Angeles resident, FanDuel CEO Amy Howe has witnessed firsthand the onslaught of tv commercials on the web sports activities betting resolution. On Wednesday, … Read more

Decoding the grey space between privateness and personalization, advertising and promoting information, ET BrandEquity

ET Martech Asia Summit 2022: A panel sharing views on how manufacturers can supply personalization whereas defending shopper information. By utilizing personalization to reinforce the patron expertise, are manufacturers overtaking privateness considerations? Think about receiving notifications about one thing you might have by accident found on Google. Or possibly an informal look of the garment … Read more

YouTube updates masthead promoting necessities to permit sports activities betting

YouTube is now permitting sports activities betting advertisements to seem on the Masthead, offered the advertisements adjust to the Associated Playing and Sports activities Coverage. Latest masthead updates. Extra masthead updates had been launched in June for alcohol and prescribed drugs. All-day masthead reservations had been discontinued and changed with extra focused choices. The brand … Read more