TikTok video description now has a 2,200 character restrict


The TikTok video description, which was as soon as restricted to 300 characters, has now been up to date to 2,200 characters.

What does it imply. The replace was first seen by a social media guide Matta Navara On Twitter, Joe posted that the brand new character restrict allowed customers to precise extra particulars about their content material, generate extra engagement, and make their movies extra discoverable.

preliminary reactions. Some folks on Twitter aren’t too thrilled with the replace. ash-win fern-&-s Posting “However nobody actually learn the outline there. It could be useful so as to add some extra hashtags although.” Grady Hooper Say “I do not perceive why it issues 95% of individuals’s concepts most likely do not come from fyp search.” FYP is TikTok’s “For You” web page, the place they present customers options for accounts to comply with and movies to observe.

Tiktok, the brand new Google. Though the overall response right here is “meh”, some folks see the worth in lengthy captions for optimizing website positioning. In response to the tweets saying that nobody learn the small print, Raven Joe Says, “Even when they do not, the algorithm will. If folks know website positioning, it is an enormous recreation changer.”

TikTok is thought for making an attempt to switch Google Search amongst its Gen Z customers. This newest replace may very well be a step in that course.

Why will we care? In the event you’re utilizing TikTok as a part of your social or promoting technique, put your copywriter on standby and benefit from the brand new 2,200 character restrict. Do not forget to maintain website positioning and supporting content material greatest practices in thoughts when creating your new caption


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