British racing is formally included within the UK Authorities’s Nice Britain and Northern Eire marketing campaign, which showcases the perfect of the UK on a world stage. New racing imagery for the marketing campaign was launched on the large display by The Jockey Membership and at RaceCard on the Kazoo Derby Pageant, a serious part of The Queen’s Platinum Jubilee. Imagery is now accessible to be used by UK authorities departments and its worldwide community, together with embassies and excessive commissions, at commerce missions, receptions and conferences. Nice British Racing Worldwide (GBRI), British Horseracing Authority (BHA), UK Tote Group and Ascot Racecourse led the efforts of the UK racing business to affix the marketing campaign.
Ross Hamilton, Head of Public Affairs on the British Horseracing Authority, stated: “The BHA and our companion organizations are delighted to see this new imagery, showcasing the expertise, range and worldwide attraction of British racing included as a part of the GREAT marketing campaign .. It is a vital demonstration of how the UK Authorities can work with British Racing as a delicate energy asset for the UK, whereas creating our worldwide management place throughout the worldwide business. We proceed this work day by day for numerous authorities departments and business functions.”
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This story was posted in Europe, Shared Information Europe, Prime Information Europe and tagged Ascot Racing, BHA, British Racing, GBRI, Nice Marketing campaign, New Version, UK Authorities, UK Tote Group.